The Founder
Subra Suppiah is the Managing Director of Oxydata Software Sdn Bhd. He has worked in predictive analytics and applied AI since the late 1990s, developing propensity, anti-churn and cross-sell models for telecommunications companies.
While working with NCR/Teradata Asia Pacific, he developed and helped deploy predictive analytics solutions for leading telecommunications operators across the region, including Vodafone, Telstra, NTT, FarEasTone and Globe Telecom. His subsequent telecommunications decision-support work resulted in him being named as a co-inventor of PCT patent publication WO2008075936 (2008), an early closed-loop decision-intelligence system combining customer propensity and churn models, enterprise knowledge, decision trees, and intelligent workflows to improve customer retention, product decisions, and business performance in telecommunications.
He later held senior leadership roles at Oracle, Avanade and VeriPark before serving as Regional Vice President at Salesforce, leading the Tableau (Data & AI) business across Malaysia, Vietnam and Pakistan.
Today, he leads Oxydata's development of agentic AI systems, RAG pipelines and enterprise AI products—guided by the belief that AI creates value only when it improves how a business operates.
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