Oxydata

Our Story

Since 2006

  1. 2006
    • Founded as Shadowdata Software Sdn Bhd
    • Predictive analytics and Yield Management, from NCR/Teradata
    • Anti-fraud and anti-churn for True and Chunghwa Telecom
  2. 2012
    • Renamed Oxydata Software Sdn Bhd
    • Microsoft systems integration and managed services
    • Built for Malaysian enterprises
  3. 2025
    • Generative AI and agentic systems
    • Consulting and products around applied AI
    • MDEC ICT Status enterprise delivery

The company was founded in 2006 as Shadowdata Software Sdn Bhd by James Powell Leander, Subra Suppiah and Alistair William Cran—early pioneers in predictive analytics for telecommunications and Yield Management, with deep experience at NCR/Teradata.

The company developed predictive anti-fraud and anti-churn management solutions for telecommunications providers across APAC, including Malaysia, Thailand, Taiwan and Australia. The solutions were commissioned by NCR/Teradata and delivered to True Corporation, one of Thailand's largest telecom-tech companies, and Chunghwa Telecom (CHT), Taiwan's largest integrated telecommunications service provider.

Fast forward to 2012, the company was renamed Oxydata Software Sdn Bhd. It began as a Microsoft-focused systems integration and managed services provider for Malaysian enterprises. Since 2025, the practice has evolved further into Generative AI and agentic systems—building consulting capability and products around applied AI, not only licensed software.

Today Oxydata holds MDEC ICT Status, delivering GenAI, agentic automation, analytics and enterprise technology—from AI recruitment and intelligent workflows to enterprise data strategy—for clients including BMW, CIMB, Petronas, Hong Leong Bank, AirAsia, CelcomDigi, True Corporation and Rockwool.

Vision

To be the partner Malaysian enterprises trust to turn AI from ambition into operational execution — intelligence that improves how the business runs, not slideware that sits unused.

Mission

Deliver applied AI consulting, products and managed services — GenAI, agentic automation, analytics and enterprise technology — with clear guardrails, human oversight, and outcomes teams can run in production with confidence.

Where Intelligence Meets Execution

Subra Suppiah, Co-founder and CEO of Oxydata

Co-founder & CEO

Subra Suppiah

Subra Suppiah is Co-founder & CEO of Oxydata Software Sdn Bhd. With more than 30 years in Data & AI, he has worked in predictive analytics and applied AI since the late 1990s, developing propensity, anti-churn and cross-sell models for telecommunications companies.

While working with NCR/Teradata Asia Pacific, he developed and helped deploy predictive analytics solutions for leading telecommunications operators across the region, including Vodafone, Telstra, NTT, FarEasTone and Globe Telecom. His subsequent telecommunications decision-support work resulted in him being named as a co-inventor of PCT patent publication WO2008075936 (2008), an early closed-loop decision-intelligence system combining customer propensity and churn models, enterprise knowledge, decision trees, and intelligent workflows to improve customer retention, product decisions, and business performance in telecommunications.

He later held senior leadership roles at Oracle, Avanade and VeriPark before serving as Regional Vice President at Salesforce, leading the Tableau (Data & AI) business across Malaysia, Vietnam and Pakistan.

Today, he leads Oxydata's development of agentic AI systems, RAG pipelines and enterprise AI products—guided by the belief that AI creates value only when it improves how a business operates.

Subra holds an MBA from the University of Auckland, New Zealand, and a Bachelor of Science in Computer Science from the University of Central Oklahoma, United States. He also completed a Post Graduate Program in Data Science and Business Analytics, delivered in association with the McCombs School of Business at The University of Texas at Austin.

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Elangovan Subramaniam, Chief Operating Officer and Chief Financial Officer of Oxydata

Chief Operating Officer & Chief Financial Officer

Elangovan Subramaniam

Elangovan Subramaniam serves as Chief Operating Officer (COO) and Chief Financial Officer (CFO) of Oxydata, managing the company's full corporate operations, strategic growth and financial management. Previously, he was Finance Director for Alstom. Alstom is a major French multinational company that specializes in rail transport and public mobility.

He holds a Bachelor's degree in Finance from Edith Cowan University, Australia.

Azhar Kassim Mustapha, AI and Tech Advisor at Oxydata

AI & Tech Advisor

Azhar Kassim Mustapha

Azhar holds a Master of Engineering in Electrical Engineering and Computer Science and a Bachelor of Science from the Massachusetts Institute of Technology (MIT), a prestigious university based in Boston, USA.

He has 25 years of core experience in artificial intelligence, advanced technology development and R&D, with a focus on building AI platforms that turn organisational knowledge into practical insights. He combines technology leadership with expertise in AI strategy, innovation and policy.

Azhar has contributed to Malaysia's AI and education agenda as a panelist for the Malaysia Qualifications Agency's AI Programme Standards and a member of the Malaysia National AI Office's Sovereign AI Working Group. He has also advised the Ministry of Education Malaysia and MIGHT. He is a Global Panelist for MIT Technology Review, AI Consultant and Head of the Center for Research and Development at ELMU, and Adjunct Professor at University College TATI.

He is also Founder & CEO of Nervesis Sdn Bhd, where he leads the development of ZYGY, an AI platform that helps organisations create tailored AI assistants using their documents and data. ZYGY was named one of APAC CIO Outlook's Top 10 Cognitive Technology Solution Providers of 2019. His work includes developing a private large language model for Jabatan Digital Negara Malaysia.

Earlier in his career, Azhar worked at COMSAT Laboratories in the United States, where he led research and development projects. His work spans speech technology, communications and computing, and includes three patents, among them US Patent 6,233,552 (2001), an adaptive post-filtering technique based on the Modified Yule-Walker filter, with co-inventor Suat Yeldener. He has also published research in international journals and conferences.

Ts. Shahriza bin Khairudin, Senior AI Solution Lead at Oxydata

Senior AI Solution Lead

Ts. Shahriza bin Khairudin

Ts. Shahriza bin Khairudin is a Senior AI Solution Lead at Oxydata Software Sdn Bhd. He is a Professional Technologist accredited by the Malaysia Board of Technologists (MBOT) and a Certified HRD Corp Trainer.

With nearly 20 years of experience, Shahriza has worked across AI adoption, enterprise analytics, Power BI, workflow automation, business process improvement and digital transformation. During his career with PETRONAS, he contributed to engineering analytics, AI-driven inspection, smart asset transformation and digital capability development initiatives.

His work has contributed to RM7.1 million in realised value, approximately RM60 million in potential value and a 55% reduction in operational run-and-maintain costs. At Oxydata, he leads the translation of business challenges into practical AI, automation and digital solutions that deliver measurable operational value.

Shahriza holds a Bachelor's Degree in Computer Software Engineering from Universiti Sains Malaysia.

AI & Data Leader

Peter K

Peter K turns complex technology challenges into smarter products and measurable engineering results. With more than 25 years in technology and product engineering, he brings together AI strategy, hands-on engineering and product delivery.

He applies AI across the product lifecycle, from requirements and quality engineering to technical investigation and knowledge discovery. His AI-assisted delivery practices contributed to a 30% reduction in defects across two comparable release cycles. He also led the rollout of a retrieval-augmented generation (RAG) knowledge assistant, making organisational knowledge easier to access for a 60-person cross-functional team.

By using AI to analyse logs and runtime data, Peter has reduced root-cause investigation time by 60–70% in critical cases.

He focuses on putting AI to work in practical ways that improve product quality, accelerate delivery and help teams make better use of what they know.