Bahasa Malaysia & English
IRIS handles natural code-switching — the way Malaysian customers actually message: English, BM, or mixed in the same thread, without forcing one language only.
IRIS · by Oxydata
Your best salesperson works 9 to 6. Your customers don't.
Meet IRIS — Oxydata's WhatsApp AI agent, named after the Greek messenger goddess who was always present, always swift, and never missed a message.
Product
What IRIS Does
What IRIS handles
- Replies to WhatsApp enquiries instantly — 24/7, including evenings and weekends
- Qualifies leads with structured questions (budget, timeline, intent) before your team steps in
- Answers FAQs from your approved business knowledge — pricing ranges, services, locations, policies
- Logs every conversation to your CRM or Google Sheets so nothing falls through the cracks
- Hands off to a human with full context when the enquiry needs personal attention
What IRIS doesn't do
IRIS is built to support your team — not bypass them. Clear boundaries keep customers informed and your brand protected.
- Does not make unsupervised pricing commitments or promises your team hasn't approved
- Does not replace sales judgment on complex negotiations — it prepares the handoff
- Does not invent answers outside your approved knowledge base
The Problem
The Malaysian Business Case
You run an Instagram ad at 9pm. Someone taps through, lands on WhatsApp, and asks about pricing, availability, or how to book. Your team finished at six. By morning, they've messaged three competitors who replied first.
In Malaysia, WhatsApp isn't a nice-to-have channel — it's where deals start. Slow replies aren't a staffing problem alone; they're a revenue leak. IRIS keeps the conversation moving while your team is offline, then passes qualified enquiries to the right person with full context.
Local context
Built for Malaysian Business Context
CRM integration
HubSpot, Zoho, Salesforce, or any CRM with a REST API — enquiry details and conversation context land in your pipeline automatically, not in someone's personal chat history.
Google Sheets
For teams without a full CRM yet, IRIS can log leads to Google Sheets — name, number, intent, and transcript — so operations and sales stay aligned from day one.
Outcomes
What Changes When You Deploy IRIS
Sales Team
Stop living in WhatsApp between meetings. IRIS handles the repetitive questions and qualification — your team focuses on calls, demos, and closing deals that are already warm.
Customers
They get an immediate, helpful reply in Bahasa Malaysia or English — not a read receipt and silence until Monday morning. Faster answers build trust before your competitor replies.
Business
More enquiries captured, fewer leads going cold overnight, and a clear record of what customers asked for — so you can see which campaigns and messages actually convert.
Paid social
Works With Your Instagram Ads Too
Click-to-WhatsApp ads send high-intent traffic straight into a chat — but only if someone is there to answer. IRIS closes the gap between ad spend and response: the moment a prospect taps through, they get a structured conversation, not a queue.
No manual copy-paste from DMs. No "we'll get back to you tomorrow." IRIS qualifies the lead, captures details, and escalates hot prospects while the campaign is still running — so your ad budget converts into conversations you can act on.
Ready to See IRIS in Action?
We'll show you a live IRIS demo built for your industry in 20 minutes.
IRIS is built by Oxydata — a Malaysia Digital (MD) status AI solutions company serving enterprise and SME clients in Malaysia since 2012.