01
Responds instantly
Every WhatsApp enquiry gets a fast, on-brand reply — evenings, weekends, and public holidays included.
IRIS · WhatsApp AI Agent
Turn WhatsApp enquiries into qualified sales opportunities—automatically.
IRIS answers enquiries, understands each prospect's situation, asks the right questions, follows up automatically and transfers sales-ready prospects to your team—with full conversation context.
The Problem
Enquiries don't wait for office hours
WhatsApp enquiries arrive from your website, Google, referrals, QR codes, branches, existing customers, and paid campaigns — often after six. Responses are inconsistent, follow-ups get missed, and salespeople spend evenings answering the same questions.
In Malaysia, WhatsApp is where deals start. Slow replies aren't just a staffing issue — they're a revenue leak. IRIS keeps the conversation moving, then hands qualified prospects to the right person with full context.
The Solution
IRIS — WhatsApp AI Agent for sales and customer enquiries
One agent on your WhatsApp Business number. Enquiries can come from anywhere; IRIS turns them into structured conversations your team can act on.
Enquiry sourcesWebsite · ads · QR · referrals · branches
WhatsAppBusiness number · 24/7 inbox
IRISAnswer · qualify · follow up · book
Your teamRight person · full context
SystemsCRM · Sheets · Teams · calendar
Enquiry sourcesWebsite · ads · QR · referrals · branches
WhatsAppBusiness number · 24/7 inbox
IRISAnswer · qualify · follow up · book
Your teamRight person · full context
SystemsCRM · Sheets · Teams · calendar
How it works
From first message to sales-ready handoff
02
Understands the situation
Asks the right follow-up questions for that prospect — residency, timeline, budget, service needed — not a generic script.
03
Uses approved knowledge
Answers from your signed-off FAQs, services, fee ranges, and policies. Outside that scope, it escalates instead of guessing.
04
Qualifies and prioritises
Captures intent and readiness so your team starts with warm prospects, not cold "Hi, who is this?" threads.
05
Follows up automatically
If a prospect goes quiet, IRIS nudges them on an agreed cadence so opportunities don't die in the inbox.
06
Books and escalates
Books consultations where configured, then routes sales-ready chats to the right consultant with full transcript context.
Business outcomes
What changes when you deploy IRIS
- Faster first response — often seconds, not next business day
- Fewer missed opportunities from after-hours and quiet leads
- Consistent answers across the team
- Less repetitive workload for sales and support
- More consultations booked with context ready
- Full follow-up and conversation visibility in your systems
Who it's for
Built for B2B and B2C WhatsApp-led businesses
Professional & advisory services
Company setup, tax, legal, consulting, and B2B advisory enquiries — qualify, route to the right specialist, follow up until booked.
Property
Listing questions, budget and location filters, viewing windows, and agent routing for after-hours buyer interest.
Education & training
Programme FAQs, intakes, fees, and HRD Corp questions — capture interest and escalate edge cases to admissions.
Healthcare & appointments
Service info, location, and appointment intake with clear escalation for clinical or sensitive questions.
Retail & customer service
Product, delivery, and policy answers from your catalogue — plus campaign traffic that arrives after hours.
Existing-client support
Status questions, renewals, and routine ops FAQs so account teams spend time on exceptions, not repeats.
Use cases & scenarios
How IRIS plays out in real conversations
Three short scenarios — advisory sales, existing-client support, and Meta ads — so you can see the handoff, not just the feature list.
Professional & advisory
New enquiry → right consultant
Trigger. A prospect messages: "Can you help set up a company in Malaysia?" — evenings included.
What IRIS does. Identifies the service, asks residency, activity and timeline, shares approved general information, and follows up if they go quiet.
Hand-off. Routes to the appropriate consultant with full chat context so the call starts warm.
Existing client support
Routine question → resolved or escalated
Trigger. An existing client asks about renewal timing, document status, or a repeat ops FAQ on WhatsApp.
What IRIS does. Answers from approved knowledge, captures what's needed, and keeps the thread logged — no invented commitments.
Hand-off. Escalates exceptions to the account owner; routine queries never clog the sales inbox.
Meta Click-to-WhatsApp
Ad tap → qualified lead while campaign is live
Trigger. Someone taps a Facebook or Instagram Click-to-WhatsApp ad after hours and asks about pricing or availability.
What IRIS does. Replies instantly with campaign-aware answers, qualifies intent, and tags the lead source.
Hand-off. Hot chats go to sales with transcript and campaign context — ad spend doesn't become silence.
Capabilities
What we configure IRIS to do
Oxydata builds IRIS on your approved business knowledge — so answers stay on-brand. Outside that knowledge, IRIS escalates instead of guessing.
Situation-based answers
Conversation flows adapt to what the prospect asks — not one static menu for every enquiry.
Lead qualification
Structured questions on need, timeline, budget, and intent before your team steps in.
Automated follow-up
Agreed nudge sequences when prospects go quiet, so warm leads don't go cold overnight.
Appointment booking
Captures preferred slots and can connect to Microsoft Bookings or Calendly for consultation intake.
Human escalation & routing
Hands off to the right consultant or team with full chat context — takeover available at any time.
Campaign-aware triage
Facebook and Instagram Click-to-WhatsApp traffic gets an immediate structured reply while ads are live.
Integrations
Connected to how your team already works
CRM
HubSpot, Zoho, Salesforce, or any CRM with a REST API — leads and transcripts land in your pipeline.
Google Sheets
Name, number, intent, source, and transcript for teams not ready for a full CRM yet.
Microsoft Teams & email
Notify the right people when a hot enquiry needs attention or a consultation is requested.
Bookings & Calendly
Connect appointment intake to the calendars your consultants already use.
OneDrive & SharePoint
Ground answers in approved documents and knowledge your business already maintains.
APIs & existing systems
Extend IRIS into your operational stack where enquiry data must sync beyond chat.
Bahasa Malaysia & English
Natural code-switching — English, BM, or mixed in the same thread — the way Malaysian customers actually message.
What IRIS handles vs. what it doesn't
- 24/7 WhatsApp enquiry response in Bahasa Malaysia, English, or mixed
- Situation-based qualification and automated follow-up
- Consultation booking and routing to the right employee
- CRM, Sheets, Teams, email, and calendar integrations
- Facebook and Instagram Click-to-WhatsApp campaign support
- Does not make unsupervised pricing commitments your team hasn't approved
- Does not replace judgment on complex negotiations — it prepares the handoff
- Does not invent answers outside your approved knowledge base
Trust & control
Designed for professional services and regulated conversations
PDPA-conscious by design
Handling, access, and retention are agreed with your team. IRIS is built to support auditability — not to invent promises or bypass human judgment.
- Uses only approved business knowledge
- Escalates when uncertain — does not invent answers
- Does not make unauthorised commitments
- Human takeover at any time
- Role-based access and conversation audit records
- PDPA-conscious handling and retention controls
Implementation
How we roll IRIS out with your team
01
Understand the process
Map how enquiries arrive, who should respond, and what "qualified" means for your business.
02
Approve the knowledge base
Services, FAQs, fee ranges, policies, and escalation rules signed off by your team.
03
Configure flows
Qualification paths, follow-up cadence, booking rules, and consultant routing.
04
Connect WhatsApp & systems
Business API, CRM or Sheets, notifications, and calendar where needed.
05
Test real scenarios
Walk through B2B and B2C chats — including edge cases — before go-live.
06
Launch and improve
Monitor conversations, tighten answers, and expand coverage with your team.
Optional module · Campaign conversion
Convert Facebook and Instagram ads into qualified WhatsApp leads
Meta Click-to-WhatsApp campaigns from Facebook and Instagram are a strong acquisition channel into IRIS — not a separate product. IRIS replies while the ad is live, tags the source, and escalates hot chats to your team.
Facebook / Instagram ad → WhatsApp → IRIS → CRM / Sheets → your team
01
Prospect taps your Meta ad
A Facebook or Instagram Click-to-WhatsApp ad opens a chat with your business number.
02
IRIS replies in seconds
Campaign-aware answers and qualification while the ad is still running.
03
Lead source is captured
Intent, transcript, and campaign context land in CRM or Sheets — not one person's phone.
04
Hot prospects escalate
Ready-to-buy chats hand off with full context so your people can close.
FAQ
IRIS FAQ
What is IRIS?
IRIS is Oxydata's WhatsApp AI agent for Malaysian businesses. It answers enquiries 24/7 in Bahasa Malaysia and English, understands each prospect's situation, qualifies leads, follows up automatically, books consultations, and transfers sales-ready prospects to your team with full conversation context.
What does IRIS do?
IRIS replies instantly, provides approved business information, collects relevant details, qualifies and prioritises leads, follows up when prospects go quiet, books appointments, escalates to the right employee, and logs conversations to CRM, Google Sheets, or other business systems. It also supports Facebook and Instagram Click-to-WhatsApp campaigns.
Is IRIS only for Instagram or retail businesses?
No. IRIS is built for WhatsApp enquiries from any source — websites, Google searches, referrals, QR codes, branches, existing customers, sales campaigns, and Meta ads. It serves B2B and B2C use cases including professional and advisory services, property, education, healthcare, retail, and customer service.
How does Oxydata use AI in IRIS?
Oxydata trains IRIS on your approved business knowledge — services, FAQs, fee ranges, policies, and process rules. The AI answers within that scope, asks situation-based questions, and escalates when uncertain or when a human decision is required. It does not invent answers outside your approved knowledge.
What does IRIS not do?
IRIS supports your team — it does not bypass them. It does not make unsupervised pricing commitments, does not replace sales judgment on complex negotiations, and does not invent answers outside your approved knowledge base.
Does IRIS support Bahasa Malaysia?
Yes. IRIS handles natural code-switching — the way Malaysian customers actually message: English, BM, or mixed in the same thread, without forcing one language only.
What systems can IRIS connect to?
IRIS integrates with HubSpot, Zoho CRM, Salesforce, or any CRM with a REST API; Google Sheets; Microsoft Teams and email; Microsoft Bookings or Calendly; and knowledge sources such as OneDrive or SharePoint. Custom API connections to existing business systems are also available.
How does IRIS handle PDPA and security?
IRIS uses only approved business knowledge, escalates when uncertain, supports human takeover at any time, and can retain conversation records for audit. Deployments are designed with PDPA-conscious handling, role-based access, and retention controls agreed with your team.
How does IRIS work with Facebook and Instagram ads?
Meta Click-to-WhatsApp ads from Facebook and Instagram open a WhatsApp chat with your business number. IRIS replies immediately, runs campaign-aware qualification, logs the lead source, and escalates hot prospects while the campaign is still running.
How much does IRIS cost?
IRIS pricing depends on your message volume, integrations required, and knowledge base complexity. Basic setups typically start from RM 8,000; enterprise packages with full CRM integration start from RM 20,000. Request a business demo for a proposal tailored to your workflow.
Ready to see IRIS on your enquiry flow?
We'll walk through a live demo for your industry in about 20 minutes — including professional-services routing or Meta Click-to-WhatsApp if you run ads.
IRIS is built by Oxydata — a Malaysia Digital (MD) status AI solutions company serving enterprise and SME clients in Malaysia since 2006.